{"id":4659,"date":"2020-05-26T19:30:23","date_gmt":"2020-05-27T00:30:23","guid":{"rendered":"http:\/\/prefecturadeesmeraldas.gob.ec\/?p=4659"},"modified":"2020-05-26T19:46:50","modified_gmt":"2020-05-27T00:46:50","slug":"se-cumple-un-ano-de-la-exitosa-campana-yo-soy-esmeraldas","status":"publish","type":"post","link":"https:\/\/prefecturadeesmeraldas.gob.ec\/index.php\/2020\/05\/26\/se-cumple-un-ano-de-la-exitosa-campana-yo-soy-esmeraldas\/","title":{"rendered":"Se cumple un a\u00f1o de la exitosa campa\u00f1a \u201cYo Soy Esmeraldas\u201d."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4659\" class=\"elementor elementor-4659\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a6ff076 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a6ff076\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-83f2f63\" data-id=\"83f2f63\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd6af5f elementor-widget elementor-widget-image\" data-id=\"dd6af5f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"960\" height=\"720\" src=\"https:\/\/prefecturadeesmeraldas.gob.ec\/wp-content\/uploads\/2020\/05\/BOLETIN345.jpg\" class=\"attachment-large size-large wp-image-4660\" alt=\"\" srcset=\"https:\/\/prefecturadeesmeraldas.gob.ec\/wp-content\/uploads\/2020\/05\/BOLETIN345.jpg 960w, https:\/\/prefecturadeesmeraldas.gob.ec\/wp-content\/uploads\/2020\/05\/BOLETIN345-300x225.jpg 300w, https:\/\/prefecturadeesmeraldas.gob.ec\/wp-content\/uploads\/2020\/05\/BOLETIN345-768x576.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-872e446 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"872e446\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9d77949\" data-id=\"9d77949\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-87f4f53 elementor-widget elementor-widget-text-editor\" data-id=\"87f4f53\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Con el objetivo de levantar la autoestima de los esmeralde\u00f1os y conseguir que todos nos sintamos orgullosos de haber nacido en esta provincia, desde el inicio mismo de la administraci\u00f3n de la abogada Roberta Zambrano, como Prefecta de Esmeraldas, se realiz\u00f3 el lanzamiento de la campa\u00f1a denominada \u201c<strong>Yo Soy Esmeraldas<\/strong>\u201d, como una marca que resalta las bondades del ser esmeralde\u00f1o.<\/p><p>Con la campa\u00f1a Yo Soy Esmeraldas, se logra valorar nuestra cultura, nuestras ra\u00edces y tradiciones, fomentar la identidad a trav\u00e9s de programas para generar el desarrollo personal y cuidar la autoestima de los ciudadanos.<\/p><p>Promovida por la Direcci\u00f3n de Comunicaci\u00f3n de la Prefectura de Esmeraldas, dirigida por el MSc. <strong>Cristhian Cusme<\/strong>, un a\u00f1o despu\u00e9s de su lanzamiento, los resultados son extraordinarios.<\/p><p>Desde su lanzamiento oficial, realizado en la d\u00e9cima edici\u00f3n de la feria \u201c<strong>Made in Ecuador<\/strong>\u201d, que se realiz\u00f3 en la ciudad de Guayaquil, la marca \u201cYo Soy Esmeraldas\u201d logr\u00f3 posicionar las ra\u00edces ancestrales culturales y la belleza tur\u00edstica de nuestra provincia, logrando reactivar la econom\u00eda a trav\u00e9s del turismo masivo.<\/p><p>Adicionalmente, la presencia de la marca \u201cYo Soy Esmeraldas\u201d en las principales ferias nacionales del pa\u00eds, logr\u00f3 abrir espacios para la promoci\u00f3n de productos fruto de emprendimientos de j\u00f3venes esmeralde\u00f1os. La campa\u00f1a \u201cYo Soy Esmeraldas\u201d, m\u00e1s que una marca, se ha convertido en una carta de presentaci\u00f3n para promover la reactivaci\u00f3n global de la provincial.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Con el objetivo de levantar la autoestima de los esmeralde\u00f1os y conseguir que todos nos sintamos orgullosos de haber nacido en esta provincia, desde el inicio mismo de la administraci\u00f3n de la abogada Roberta Zambrano, como Prefecta de Esmeraldas, se realiz\u00f3 el lanzamiento de la campa\u00f1a denominada \u201cYo Soy Esmeraldas\u201d, como una marca que resalta [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4660,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,18],"tags":[],"class_list":["post-4659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-institucional","category-turismo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Se cumple un a\u00f1o de la exitosa campa\u00f1a \u201cYo Soy Esmeraldas\u201d. - Gobierno Aut\u00f3nomo Descentralizado de la Provincia de Esmeraldas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prefecturadeesmeraldas.gob.ec\/index.php\/2020\/05\/26\/se-cumple-un-ano-de-la-exitosa-campana-yo-soy-esmeraldas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" 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